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NFL Executives and Coaches SNUB Dak Prescott | Will Cowboys QB Bounce Back?

Dak Prescott’s journey with the Dallas Cowboys has reached a critical turning point. Despite entering the 2024 season off a stellar 2023 performance—over 4,500 passing yards, 36 touchdowns, and a top-five QBR—Prescott’s campaign was cut short by a devastating high ankle sprain with ligament damage early in the season. That injury not only sidelined the team’s leader for the remainder of the year but also sent shockwaves through Cowboys Nation and the NFL at large.

Dak Prescott: Dallas Cowboys QB to become highest-paid player in NFL  history - BBC Sport

The absence of Prescott left Dallas’ offense searching for answers, and the team struggled to find any consistency. Playoff hopes evaporated quickly, and the narrative around the Cowboys shifted dramatically. What began as a season full of promise became an agonizing reminder of how fragile success can be in the NFL. Without Prescott, the team’s shortcomings—on both sides of the ball—were exposed, fueling debate about whether the quarterback position was the real issue or simply a scapegoat for deeper problems.

Dallas Cowboys Dak Prescott becomes highest-paid player in NFL history | CNN

Amid this turmoil, criticism of Prescott’s massive contract—over $59 million in 2024—intensified. Many fans questioned whether his salary was justified given the lack of recent playoff success. Calls for change grew louder in Cowboys communities, with some arguing that Dallas has been paying superstar money for results that haven’t translated to postseason victories. Others, however, pointed to the team’s collapse without Prescott as proof of his irreplaceable value, highlighting how quickly fortunes can change when a franchise quarterback is missing.

Dak Prescott carted off field after gruesome injury

NFL executives and coaches have taken notice as well. This summer, Prescott’s name was conspicuously absent from several major quarterback rankings, a sign that league insiders have doubts about his ability to return to elite form following a serious injury. The question facing Dallas’ front office, and especially owner Jerry Jones, is simple but daunting: double down on Prescott and hope for a comeback, or begin planning for life after their franchise QB? The stakes have never been higher, with Prescott’s future and the team’s direction hanging in the balance.

What a Joke' -- Fans Take Issue With Dak Prescott's Ranking on NFL Top 100  After Cowboys QB's Injury-Ridden Season

As training camp approaches, Cowboys fans find themselves more divided than ever. Some still believe Prescott can lead Dallas back to contention, while others think it’s time for a fresh start under center. One thing remains certain—the next chapter for Dak Prescott and the Cowboys will define not just a season, but the identity of America’s Team for years to come.

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Cowboys Icon DeMarcus Ware Returns as Co-Owner to Lead From the Front
The Dallas Cowboys are turning a new page in their storied history. This week, reports confirmed that franchise legend DeMarcus Ware has officially purchased a stake in the team, returning to AT&T Stadium as a co-owner. Few pass rushers in NFL history have embodied excellence like Ware. With 138.5 sacks, 657 tackles, and 35 forced fumbles, the Hall of Famer redefined the position and helped set the standard for the modern Cowboys defense — power, speed, and relentless pursuit.   Ware’s bond with Dallas has always reached beyond football. From youth initiatives to leadership clinics, he built a reputation for showing up for the community, mentoring the next generation with the same focus that made him a first-ballot Hall of Famer.   Inducted into the Pro Football Hall of Fame in 2023 and a member of the Cowboys Ring of Honor, Ware is cemented as one of the franchise’s most beloved figures. Now he returns not only as a hero of the past, but as an architect of the future.   He’s no stranger to the business side of sports and media. Post-retirement, Ware built a portfolio that spans broadcasting, fitness, and tech investments — experience he now brings back to Dallas, where he’ll work alongside Jerry Jones and the front office to shape the Cowboys’ identity for the years ahead.   The move signals as much a cultural reset as a business decision. Fans across X and Facebook erupted with excitement, calling it a “homecoming done right” and a chance for Ware to lead again — this time from the boardroom instead of the line of scrimmage. For Ware, the message is simple: whether sacking quarterbacks or crafting strategy, leadership travels. And for Cowboys Nation, the idea of their greatest pass rusher helping guide the future feels like destiny meeting design.