Eagles’ Rising Star Launches Cereal To Benefit Iowa Children’s Hospital — Honoring The Philly Identity

PHILADELPHIA, Pa. — For Cooper DeJean, football has always been about more than just the game. The Philadelphia Eagles’ rising cornerback, fresh off a Super Bowl run, is now giving back to the place where his journey truly began — the University of Iowa Stead Family Children’s Hospital.

On Tuesday, DeJean unveiled “Coop’s Crunch,” a limited-edition cereal designed not just for fans’ breakfast bowls but for a greater cause. Proceeds from sales will directly benefit the hospital in Iowa City, a place DeJean says played a defining role in both his life and career.

“This is more than cereal — it’s a thank-you,” DeJean said. “Iowa taught me how to fight, how to compete, and how to carry myself with pride. And every time I visited the kids at Stead Family, I walked away inspired. This is my way of giving back to the place that raised me.”

The cereal itself carries DeJean’s new identity in Philadelphia. Inside each box, fans will find crunchy flakes and green crunch berries — a nod to the Eagles’ midnight green. Even more importantly, each package includes a QR code that allows fans to donate directly to the children’s hospital, making the product both a snack and a symbol of community impact.

DeJean, drafted out of Iowa and now thriving in the NFL spotlight, has described himself as a “cereal fanatic.” But his passion for this project goes deeper than breakfast. As a Hawkeye, he often participated in the legendary tradition of waving to patients at the children’s hospital overlooking Kinnick Stadium. Those moments stuck with him.

Now, through partnerships with Hy-Vee, Redner’s Markets, Dick’s Sporting Goods, Amazon, and the official coopscrunchcereal.com website, fans nationwide can join the cause.

For Philadelphia, this project shows a different side of their young defensive standout. On the field, DeJean is praised for his instincts, grit, and versatility. Off it, he’s becoming a role model who understands the weight of his platform.

“Philly’s about fight, about family,” one teammate said. “And Coop bringing that Iowa spirit here just makes him even more Philly.”

As the Eagles prepare to defend their Super Bowl crown, DeJean’s initiative is already a win off the field. With every spoonful of Coop’s Crunch, fans aren’t just fueling their mornings — they’re helping fuel hope for children and families who need it most.