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Dak Prescott Focused on Playoff Breakthrough as He Begins 10th Season with Cowboys

As the Dallas Cowboys prepare for the new NFL season, all eyes are once again on quarterback Dak Prescott. Entering his 10th year in Dallas, Prescott remains the face of a franchise rich in tradition — and hungry for postseason success.

Cowboys' Prescott takes next step since injury as camp opens | AP News

Despite his impressive career stats and becoming the highest-paid player in NFL history last year, Prescott’s journey has mirrored that of the Cowboys organization: high expectations, plenty of regular-season drama, but still chasing the elusive playoff breakthrough. The Cowboys have not reached a conference title game in 29 seasons — the longest drought in the NFC.

The price for Cowboys QB Dak Prescott just got higher | Yardbarker

Prescott is determined to change that narrative.

“If you don’t want to win a Super Bowl, or don’t think we can win a Super Bowl, then don’t come to Oxnard. You’re in the wrong place,” Prescott declared as training camp opened. “We know the standard when you wear the star. We know the expectations.”

After a rollercoaster 2024 — highlighted by intense contract talks, a record-setting deal, and a season-ending hamstring injury — Prescott is healthy again and energized by new head coach Brian Schottenheimer’s fresh approach. The offense will look different: more pre-snap motion, more variety, and even changes to Prescott’s famous “Here we go” cadence (though it isn’t going away completely, thanks to its viral popularity).

NFC East Check: What's Up with Cowboys QB Dak Prescott and His Walking Boot?

Prescott, who turns 32 this week, is embracing the changes and his role as a leader. He’s grateful for his recovery and ready to test the limits of his game now that he’s fully healthy.

“It's something that I think about every time I step on that field, being thankful for this moment. Not taking anything for granted, and understanding that I've got to continue to push... How much better can I get now that I'm healthy?”

With careful management of his workload in camp and a renewed sense of urgency, Prescott is all in on bringing playoff glory back to Dallas.

Dallas Cowboys turn focus to QB Dak Prescott as contract talks continue |  FOX 4 Dallas-Fort Worth

The drive is simple: win. For himself, for the fans, and for the Cowboys. After a decade under center, Dak Prescott is more determined than ever to end the drought and deliver the postseason success Dallas has been craving.

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Amari Cooper Comes Out of Retirement to Rejoin Dallas Cowboys and Fill CeeDee Lamb Void
Dallas, TX – October 4, 2025 The Dallas Cowboys are about to get a major emotional and on-field boost. According to team sources, Amari Cooper has decided to come out of retirement and return to Dallas — just weeks after stepping away from football in early September. The expected deal is a one-year veteran contract, pending a physical. The timing couldn’t be more critical, with   CeeDee Lamb sidelined by an ankle injury and Dak Prescott’s offense in dire need of a reliable, elite target. For Cowboys fans, this reunion carries deep sentimental weight. Cooper was the heartbeat of Dallas’ passing game from 2018 to 2021, known for surgical route-running and calm consistency in clutch situations — the perfect complement to Prescott’s rhythm. During his 56 games with Dallas, Cooper recorded 292 receptions, 3,893 yards, and 27 touchdowns   — averaging 13.3 yards per catch. He led the team in receiving yards for three straight seasons (2018–2020) and earned two Pro Bowl selections in the process.   Among his most memorable moments: the 217-yard, 3-touchdown performance against the Eagles in 2018’s overtime thriller, and back-to-back 1,000-yard campaigns in 2019 and 2020. Even in the playoffs, he was dependable — 19 receptions for 235 yards and 2 TDs   over three games. Reflecting on his return, Cooper said, “I never wanted to close the book in Dallas. When I saw CeeDee go down, I knew it was time to lace up and help the team again.”     Head coach Mike McCarthy called the move “a stabilizing presence” for a young receiver room. With Cooper already familiar with the system and Prescott’s timing, he’s expected to contribute almost immediately after a short conditioning ramp-up. From a tactical standpoint, Cooper’s return stretches defenses and restores balance to the Cowboys’ offensive rhythm. His presence opens the field for play-action, quick slants, and red-zone efficiency — areas where Dallas struggled in Lamb’s absence.   At 2–2, the Cowboys need a spark to stay in the NFC playoff hunt. If Cooper can recapture even a glimpse of his former magic, this unretirement won’t just be nostalgic — it could reignite Dallas’ Super Bowl dreams.