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Buffalo Bills to Celebrate Historic 4–0 Start With Free Beer From Two Major Sponsors in Week 5 Showdown Against Patriots

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Buffalo, NY – History tastes a little better with beer. The Buffalo Bills announced that their first-ever 4–0 start will be celebrated in grand style during Sunday’s Week 5 home clash with the New England Patriots at Highmark Stadium.

Every fan of legal drinking age attending the game will receive a free beer voucher, redeemable at stadium concession stands or through roaming vendors until the end of the third quarter. In partnership with Bud Light, and with additional support from team owner Terry Pegula, the program is designed as a thank-you to the Bills Mafia for decades of unwavering loyalty.

Free Beer Program Details

  • Time & Place: Highmark Stadium, Week 5 vs Patriots. From stadium gates opening (two hours before kickoff) until the end of the third quarter.
  • Distribution: Each fan 21+ receives one free beer voucher upon ticket scan. Vouchers can be redeemed at official concession stands or via roaming vendors in the stands.
  • Limitations: One voucher per fan, redeemable for a standard 16oz beer. Additional beer must be purchased. Service ends after the third quarter in accordance with NFL policy.
  • Options: Fans can choose Bud Light, Buffalo’s own Labatt Blue, or non-alcoholic beer alternatives.
  • Safety: ID checks will be enforced at redemption points. Responsible drinking guidelines apply.

Celebration Extras
The Bills are turning the game into a full-scale party:

  • A pregame DJ set will take place on the stadium’s central stage.
  • A highlight reel of the 4–0 journey will be played on the big screen before kickoff.
  • A stadium-wide toast will be held right after player introductions, with tens of thousands of fans raising their beers together in unison.

“Buffalo has waited a long time for this kind of start,” Pegula said in a team release. “This celebration is for the fans — the heartbeat of this franchise. Raise a glass, enjoy it responsibly, and let’s keep making history together.”

For the Bills Mafia, Sunday’s clash with the Patriots is no longer just another divisional showdown — it’s shaping up to be a historic party. The only thing sweeter than four straight wins may be a cold, free beer in hand while chasing a fifth.

Cowboys Reunite with a Former Starter, Bolstering a Battle-Tested Defense for the Stretch Run
Dallas, TX – In a surprising yet strategic move, the Dallas Cowboys have officially signed linebacker Luke Gifford on the afternoon of October 8, 2025, just hours after the San Francisco 49ers decided to cut the veteran. The one-year, $3.5 million deal (with performance bonuses up to $1.5 million) marks an emotional homecoming for Gifford to the franchise that launched his career, while also plugging an urgent hole in Dallas’ linebacker depth after multiple injuries out of Week 5.   Gifford, 29, was a reliable glue piece for the Cowboys from 2019 to 2022—an undrafted gem who carved out his role on special teams and situational defense in the star and stripes. After leaving Dallas, he spent time with the Tennessee Titans (2023) and 49ers (2024–2025), earning a reputation as a smart, assignment-sound linebacker who can play WILL/SAM and contribute immediately on kick coverage and sub-packages.   With San Francisco this year, Gifford appeared in four games before Tuesday night’s roster shuffle left him as the odd man out. Dallas pounced. “Luke knows our standard and our language,” head coach Mike McCarthy said after practice. “He’s tough, dependable, and versatile. Given where our linebacker room is right now, he’s exactly the kind of veteran who can stabilize us fast.”   For the Cowboys—leading the NFC East at 4–1 but juggling availability at linebacker—this is timely triage and culture reinforcement. Defensive coaches value Gifford’s communication and angles in space; special teams coordinator notes he can step in on all four core units immediately. Gifford, moments after signing, posted on X: “Back where it started. Let’s work. #HowBoutThemCowboys #DC4L”   Cowboys Nation erupted online as #GiffordReturns trended across the Metroplex, with many fans framing it as a subtle flex against the 49ers—Dallas’ recent playoff nemesis. NFL Network panels speculated Gifford could suit up as early as this weekend if paperwork clears, logging early snaps on special teams and dime looks while the staff ramps him into the defensive packages.   Beyond the depth chart math, the message is clear: Dallas is moving decisively to protect its defensive identity and keep the NFC East lead. If Gifford brings the same reliability and edge-setting discipline he showed in his first stint, the Cowboys may have found the steadying piece they needed for a stretch run.   Can Luke Gifford’s homecoming spark a sturdier second level and help Dallas tighten the screws in crunch time? We’ll know soon enough. #CowboysNation #DallasCowboys #HowBoutThemCowboys