Bills WR Keon Coleman Uses His $4.2 Million Signing Bonus to Give His Mom a “Full Circle Moment”

Buffalo, NY – History tastes a little better with beer. The Buffalo Bills announced that their first-ever 4–0 start will be celebrated in grand style during Sunday’s Week 5 home clash with the New England Patriots at Highmark Stadium. Every fan of legal drinking age attending the game will receive a free beer voucher, redeemable at stadium concession stands or through roaming vendors until the end of the third quarter. In partnership with Bud Light, and with additional support from team owner Terry Pegula, the program is designed as a thank-you to the Bills Mafia for decades of unwavering loyalty. Free Beer Program Details Time & Place: Highmark Stadium, Week 5 vs Patriots. From stadium gates opening (two hours before kickoff) until the end of the third quarter. Distribution: Each fan 21+ receives one free beer voucher upon ticket scan. Vouchers can be redeemed at official concession stands or via roaming vendors in the stands. Limitations: One voucher per fan, redeemable for a standard 16oz beer. Additional beer must be purchased. Service ends after the third quarter in accordance with NFL policy. Options: Fans can choose Bud Light, Buffalo’s own Labatt Blue, or non-alcoholic beer alternatives. Safety: ID checks will be enforced at redemption points. Responsible drinking guidelines apply. Celebration ExtrasThe Bills are turning the game into a full-scale party: A pregame DJ set will take place on the stadium’s central stage. A highlight reel of the 4–0 journey will be played on the big screen before kickoff. A stadium-wide toast will be held right after player introductions, with tens of thousands of fans raising their beers together in unison. “Buffalo has waited a long time for this kind of start,” Pegula said in a team release. “This celebration is for the fans — the heartbeat of this franchise. Raise a glass, enjoy it responsibly, and let’s keep making history together.” For the Bills Mafia, Sunday’s clash with the Patriots is no longer just another divisional showdown — it’s shaping up to be a historic party. The only thing sweeter than four straight wins may be a cold, free beer in hand while chasing a fifth.