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Bills Star Josh Allen Walks Away From $20M — Refuses To Profit From Exploited Workers

Freak of nature' Josh Allen has most weekly awards of any NFL player since  draft year | WSYR

BUFFALO, NY – September 5, 2025

Buffalo’s quarterback didn’t make headlines with a touchdown this week, but with a choice. Josh Allen, the face of the Bills and one of the NFL’s biggest stars, has rejected a staggering $20 million endorsement deal from Tesla, citing the company’s treatment of workers at its controversial Buffalo Gigafactory.

For Allen, the decision wasn’t about money — it was about loyalty to the city he’s called home since draft night in 2018.

“Buffalo’s where I’ve grown roots,” Allen told The Buffalo News. “I can’t take money from a company that’s hurting our workers — people I see at games, in the community. I’ve heard their stories of struggle, and I’m with them.”

Tesla’s Gigafactory on South Park Avenue has been mired in controversy despite more than $1 billion in state subsidies. Reports from Food & Water Watch (2024–2025) and the New York Department of Labor have painted a grim picture:

  • Long shifts, low pay: Workers pushed through 10–14 hour days, earning as little as $13 an hour after deductions — well below Buffalo’s living wage.
  • Safety concerns: Injury rates at the plant are 50% higher than the state average, with chemical exposure and faulty machinery cited as recurring hazards.
  • Exploitation: A 2023 probe revealed immigrant workers facing withheld wages and harassment, often paid up to 25% less than promised.

The backlash has grown louder. On March 29, 2025, more than 400 protesters joined the “Tesla Takedown Global Day of Action” outside the Buffalo plant. A second rally, organized under the “Workers Over Billionaires” banner, drew over 500 to Niagara Square on September 1, decrying job cuts and benefit reductions under Trump-era labor policies.

Allen’s refusal to cash in has struck a chord in a city built on industrial grit. Social media exploded after the news broke, with one fan writing: “Josh Allen is the heart of Buffalo — choosing workers over cash. True MVP.”

Bills head coach Sean McDermott praised his quarterback’s stand:

“Josh’s leadership isn’t just on the field. This shows his character and his bond with this city.”

Governor Kathy Hochul, who last year announced a $50 million investment in the plant, faces mounting questions about state support for Tesla amid worker unrest. Allen’s public stance adds a new layer of pressure.

For Buffalo, Allen’s decision isn’t just symbolic — it’s personal. In a city where blue-collar labor built the identity of its people, watching their franchise cornerstone reject $20 million to stand with them feels like a victory of its own.

As the 2025 NFL season looms, Allen has once again shown what makes him Buffalo’s most beloved son: in a world where money talks, he chose the workers instead.

Some values can’t be bought. Not in Buffalo. Not ever.

 

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Buffalo Bills Reportedly Exploring Plans to Reintroduce Cheerleading Squad After Decade-Long Absence
Buffalo, NY – 2025 For more than a decade, Highmark Stadium has been defined by the passion of Bills Mafia rather than pom-poms and sidelines choreography. But according to sources close to the organization, the Buffalo Bills are exploring plans to bring back an official cheerleading squad for the first time since 2014. The Bills have been one of seven NFL teams — along with the Bears, Browns, Chargers, Giants, Packers, and Steelers — without a cheerleading team. Instead, game-day energy has been fueled by traditions like table-slamming tailgates, the Stampede Drumline, and larger-than-life characters such as Pinto Ron and Bills Elvis. Buffalo’s last official squad, the Buffalo Jills, performed from 1967 to 2014 before disbanding after a lawsuit regarding pay and working conditions. Cheerleaders were reportedly paid as little as $50 per game and required to attend unpaid events, sparking controversy that led ownership to cut ties completely. Since then, team ownership under the Pegula family has prioritized roster investment and fan-driven traditions. Josh Allen’s rise, community-driven donations, and the organic energy of Bills Mafia have become central to Buffalo’s identity. Many fans have argued a cheer squad is unnecessary when the atmosphere is already considered among the NFL’s most electric. But times may be changing. With Buffalo emerging as a perennial contender in the AFC, executives are reportedly discussing how a modernized cheerleading program could complement — not replace — existing fan traditions. Sources suggest a potential return would prioritize professional pay structures, community involvement, and inclusivity, addressing the pitfalls that ended the Jills era. Reactions among fans remain split. Some on X have doubled down on Buffalo’s uniqueness: “We don’t need pom-poms, we got tables and wings!” wrote one Bills Mafia account. Others express nostalgia: “Miss the Jills, but maybe it’s time to bring them back the right way.” If the Bills move forward, they would join the majority of NFL franchises in reintroducing cheerleaders as ambassadors of both entertainment and community outreach. For now, the discussions remain in early stages, and no formal announcement has been made. Whether a cheer squad returns or not, one thing is certain: the heartbeat of Buffalo football will always come from its fans. Still, after more than ten years, the idea of uniting tradition with a modern twist may offer a new chapter in the story of Bills Mafia. Stay tuned to ESPN!