Bills Fan Favorite Joins Hallmark Holiday Film With Proceeds Donated to Buffalo Children’s Cardiac Foundation

Buffalo, NY – September 12, 2025
Buffalo Bills safety Damar Hamlin is stepping into the holiday spotlight once again — this time in Hallmark’s new Christmas movie “The More the Merrier.”

The film is part of Hallmark’s beloved Countdown to Christmas lineup and carries a special message: celebrating resilience, hope, and the bonds of community. Hamlin, who survived sudden cardiac arrest in 2023, will appear on screen alongside five children and teens from the Abbott HeartMates program — all of whom have battled serious heart challenges.

As an Abbott HeartMates ambassador, Hamlin has already built close connections with these kids and their families. Now, those real-life bonds will shine on camera in a holiday setting filmed in Buffalo.

Hamlin shared his excitement:
“These kids are real fighters. Being able to stand beside them in this movie means the world to me. It’s about showing that no matter what challenges life gives us, we can still celebrate, smile, and dream big.”

Adding to the impact, Hallmark and Abbott announced that a portion of the film’s proceeds will be donated to a Buffalo-based heart health foundation, ensuring that the holiday spirit translates into real-life support for families facing cardiovascular challenges.

The storyline of “The More the Merrier” unfolds in a small-town hospital on Christmas Eve, blending festive joy with heartfelt lessons — including the inspiration of a young heart patient who changes everyone around him.

For Bills Mafia, Hamlin’s role is more than a cameo. It’s a powerful reminder of his remarkable comeback and his ongoing mission to give back to the community that stood by him in his darkest hour.

📺 Fans can tune in when Hallmark announces the official air date on September 17.